MAXXI + Campaign / Web/multimedia - Identity - Advertising / MAXXI Museo nazionale delle arti del XXI secolo

In addition to promoting the music and cinema festival, the aim of the campaign was to showcase a place where anyone can go, at any time and with anyone they like – not least because there are so many things to do, see and hear at MAXXI.

What we did

Advertising
Billposting
Invitation
Web/multimedia

The “plus” sign is simple but highly descriptive, particularly in the planning of the 3-element pedestrian guardrails, and lends itself to future special-feature exhibitions.