Open Museum Open City Exhibition / Advertising / MAXXI Museo nazionale delle arti del XXI secolo

The MAXXI empties its exhibition halls to leave space for sound: a series of sound performance events that redesign the museum’s architecture and atmosphere for the active experience of listening with the mind and senses.


What we did

Advertising
Billposting
Installation
Web/multimedia

We wanted an emotionally expressive and accessible image for a multi-focus campaign aimed at bringing the general public closer to contemporary art. Matteo Bartoli and Elisa Scerrato were the Art Directors; and thanks to Eugene Kukulka for his “listen” photo.