Powerful images and stories build empathy / Web/multimedia - Publishing / WWF Mediterranean Programme

As we sometimes find with large multinational organisations, the website of the WWF’s Mediterranean Programme (MedPO) overflowed with information and data, but did not fully render the ethics, passion and commitment of its people.

What we did

Brochure
Web/multimedia

A reworking of content made it possible to redefine the organisation’s message and positioning, while the combined use of stunning large-scale images and first-hand field-worker accounts served to inject the kind of warmth and empathy that inspire new volunteers and donors.