MAXXI + Campaign / Advertising - Identity - Web/multimedia / MAXXI National Museum of 21th Century Arts

In addition to promoting the music and cinema festival, the aim of the campaign was to showcase a place where anyone can go, at any time and with anyone they like – not least because there are so many things to do, see and hear at MAXXI.

What we did


The “plus” sign is simple but highly descriptive, particularly in the planning of the 3-element pedestrian guardrails, and lends itself to future special-feature exhibitions.