The “plus” sign is simple but highly descriptive, particularly in the planning of the 3-element pedestrian guardrails, and lends itself to future special-feature exhibitions.
MAXXI + Campaign / Advertising - Identity - Web/multimedia / MAXXI National Museum of 21th Century Arts
In addition to promoting the music and cinema festival, the aim of the campaign was to showcase a place where anyone can go, at any time and with anyone they like – not least because there are so many things to do, see and hear at MAXXI.
What we did
Advertising
Billposting
Invitation
Web/multimedia
