A concept full of positive content that has directed a chromatic choice towards bright yellow that characterizes the campaign, the site and all the tools. The reader can peek at “what is behind the folded down page”, look at the unexplored worlds, and discover different points of view, original stories, topics, voices, and new styles that can be found among the thousands of proposals on offer from independent, passionate publishers.
Campaign and website for BookPride 2016 / Advertising - Illustration - Web/multimedia / Bookpride
Curiosity, the desire to discover so many other possible worlds; reading as a personal pleasure, to be enjoyed alone but together too, sharing opinions, tastes and stories; reading as an enjoyable enrichment.
What we did