Campaign for Poche, Théâtre en Vieille-Ville, Genève / Identity - Publishing - Setting - Web/multimedia / Poche, Théâtre en Vieille-Ville, Genève

Starting with the 2015-2016 season, and for the next three years, the new image of this historic Geneva theatre makes writing its focus: text takes up all the space, amplifying functions and even replacing images. The graphics leave many blanks: lines available for the creative intervention of others. Each sign traced in ink is offered as a new idea entitled to be expressed and disseminated.

What we did

Communication tools
Identity System
Image coordination

As Jérôme Baratelli, professor at the Haute école d’art et de design in Geneva, explained when commenting on the campaign: “The letter turns into a grid, an invitation to take pen in hand … Moreover, the visual effect sums up the mission of this theatre dedicated to the creation of contemporary texts.”

BCV associati per POCHE, Théâtre en Vieille-Ville, Genève | identità e comunicazione per il piccolo teatro di Ginevra from BCV associati on Vimeo.