CESMA, 2nd level Master’s degree in Customer Experience & Social Media Analytics / Identity / Università degli Studi di Roma Tor Vergata

This is the first Master’s degree in Italy for the training of highly skilled Data Scientists specifically for the Sales & Marketing sector. It is the fruit of a public-private partnership between the Tor Vergata University of Rome and SAS, a leading analytics company.

What we did

Communication tools
Identity System
Image coordination

The ability to read and process into knowledge the complex universe of information produced worldwide and known as Big Data was rendered graphically through the stylised digital glasses “worn” by curious and receptive students. The effect of bright colour for the message against the black and white of the photos creates a three-dimensional effect that makes it possible to organise the abundant content of both posters and brochures.