Philip Morris International (PMI) is an international leader in the tobacco industry whose products are sold in over 180 countries. Its global workforce consists of more than 78,000 employees from all over the world. Following a successful tender process in 2007, BCV associati became the global provider of communications tools for the Employer Branding area. Due to company policy and contractual conditions, BCV associati is not authorised to publicise its work for PMI.