Epiical Website / Web/multimedia / Ospedale Pediatrico Bambino Gesù

The cells of children and infants, which offer a unique HIV/AIDS development model, will make it possible to accelerate the design of innovative drug therapies capable of being used on adults as well.
To represent the challenge this translational research project’s faces, and with a view to softening the edges of such a tragic theme, we used an image of a child playfully impersonating a superhero, associating the seriousness of the scientific themes with graphics that subtly evoke a kids’ world.

What we did