Identity system and campaign for eWise / Identity / eWise Group Inc

Our communications strategy for the repositioning, brand awareness building and launch of eWiseAEGIS included creating its name and revising the language of a wide range of instruments and messages for a variety of targets.

What we did

Communication strategy
Identity System
Image coordination

The content we developed placed the focus on innovation and responsibility, hooking into a series of highly topical themes and opportunities. The logo takes its shape from the ancient Greek god Jupiter’s shield – the Aegis – and its three-dimensional rendering suggests sturdiness and protective force.