Logo and identity system for Incipit / Web/multimedia / Ospedale Pediatrico Bambino Gesù

We took our inspiration for the logo of this clinical research and experimentation centre network from molecular shapes, particularly those made up of a well organised and balanced mix of diverse and recurring elements.
The play of colour and composition creates a 3D and vaguely anthropomorphic impression that could be interpreted as a group of figures working together or as a molecular structure.

What we did

Identity System