Logo and identity system for the Veneto Region’s POR FESR 2014/2020 / Identity / Regione del Veneto

We chose to give the POR logo the additional task of conveying the brand value of the Veneto Region. The POR as the gearwheel of an engine starting up, or the flywheel that stores energy and regulates movement, or an asterisk that expands the field of knowledge and potential. In short, a multiplier of energy and activity.

What we did


With its solid structure, the shapes and colours of the logo’s components intersect and draw strength from each other. There is one goal – growth – and results are dependent on teamwork and partnership between institutions and enterprise.