MAXXI / Membership cards / Advertising - Communication Strategy - Identity - Web/multimedia / MAXXI National Museum of 21th Century Arts

Living the museum full-time
“myMAXXI”, the card that offers free access to the museum for a full year, becomes even more appealing in an eye-catching multi-coloured gift box that invites discovery. What’s inside? The card itself, and a host of miniature factsheets illustrating the many privileges reserved for those who choose to pledge their support for contemporary art.
The “Amici” and “Corporate” cards, more sedate and institutional in their design, are also attractively packaged in an elegantly textured brown-toned gift box.

What we did

Advertising Campaign
Identity System
Communication strategy
Communication tools
Merchandising products