MAXXI Merchandising / Identity / MAXXI National Museum of 21th Century Arts

The free-form arrangement of the MAXXI logo elements is evocative of the museum’s identity.
The interplay of contrasting fields that sometimes slip one into the other is reiterated in textures that variously couple the contrasting luminous intensities of the black and the white.

What we did

Communication tools
Identity System
Image coordination
Merchandising products