In addition to restyling its historic logo, we created an identity system structured around five new logos, each with a square base and which were then transformed into large-scale three-dimensional objects that we placed around the city in an effort to emphasise the identity of the theatre as a meeting place.
Theatre of Rome campaign / Identity / Associazione Teatro di Roma
The association needed to define its role as cultural coordinator for the five theatres of the Italian capital.
What we did
Advertising
Billposting
Brochure
Gadget
Invitation
Logo
Signage
Identity System
Video
Web/multimedia
