WWF Med Pro “On the Med tuna trail” campaign / Identity - Web/multimedia / WWF Mediterranean Programme

A campaign designed to create a critical mass of world public opinion and give visibility to the "On the med tuna trail" project for the protection of bluefin tuna in the Mediterranean.

What we did


The logo and tagline are expressed in a series of informative tools and gadgets designed to be used on-board on bluefin tuna tagging missions.